Running a modern business requires a well-made, interesting, captivating and professional website. It presents the offer as well as the company’s image, history and goals. Your website is, therefore, your online business card. It might evoke trust in all those potential customers, and it may as well scare them off. Most often, the lack of proper security leads to a decrease in traffic on the website, especially if it’s an online store or a site that uses the users’ personal data. To encourage people to use your website, you should take care of its safety. Strategy Marketing Agency explains on its site why a secure platform is important, and below, you will find a few tips on how to do make it trustworthy.
SSL Encryption
Probably every person operating online has at least once heard about SSL encryption. The majority of Internet users, however, couldn’t explain what exactly it is and how it influences the websites. SSL encryption ensures a secure URL. Its main aim is to transfer users’ data from the website to your database. Due to SSL encryption, no third party can intercept any information about the users. SSL encryption is vital when your website requires signing up, registering or making any transaction. The connection must be encrypted to make sure that the data your website gathers is safe.
If you think that Internet users won’t notice if you have a secure URL, you’re mistaken. It’s very easy to check. The locked padlock symbol on the address bar indicates a secure URL. Every user might see if it’s there to make sure they can safely use the website. The padlock might be in different colors, and as usual, yellow and red indicate a danger of stolen data. This kind of security system is crucial in online stores but also on different sites where personal data and financial transactions are a great part of the site, e.g., on online casinos platforms. Sites like Asiabet are examples of a well-secured platform. The first sign visible for the visitor is a locked padlock symbol, but there are also clear explanations of the safety measures, transparent rules and tips for the players to increase their feeling of safety and trust when gambling online.
Besides SSL encryption, you can also make use of HTTPs. This acronym might look familiar as you see it when entering a link to a website in the address bar. HTTPs is another protocol that prevents interruptions and interceptions when entering a given website. As you might expect, it is easy to check, as the acronym shows before the URL when the protocol is used on a website.
Other ways to improve security
Protocols and encryption described above are not everything you can do to make your website secure and safe for its users. There are other measures and steps you can take, or rather you should take. First, remember to regularly update your software. It might seem trivial, and you might feel like it’s not something worth remembering, but numerous researchers have proved that outdated software led to critical danger and data theft.
Another factor that might seem insignificant, while in fact strongly influences your website’s security, is a strong password. Make it as complex as possible, and the Avast blog might prove useful, offering tips on how to create a strong password.
Always remember to regularly back up your data. Do it with all website files because there might be a moment when they’re lost or temporarily inaccessible. Make it your habit, even if a web host backs up data once in a while. It’s better to count on yourself in cases like this.
Conclusions
Securing a website is not at all an easy task. It requires multiple steps, a long process of analyzing and thinking everything through, as well as regular checking and improving implemented solutions. The issues described above are only the tip of the iceberg, and there are other ways of improving safety on your platform. You might want to hire an expert in the matter, clean your website once in a while, choose the right web host, customize the setting and admin path, and many more. Without any of these actions, your site will simply be non-trustworthy and all potential customers will avoid it as much as they can.
