When marketing to consumers with special needs, you should ensure that you’re aware of their unique needs and be respectful of them.

Here are some tips that can help you successfully reach this audience.

Personalize Your Messaging

It’s important to be mindful of the language you use in messaging when targeting consumers with special needs. Keep messages concise, avoid jargon, and make sure to use language that is respectful and appropriate. It’s also important to be aware of your tone and context when speaking to customers with special needs.

You can research the target audience to understand their needs and preferences better. This can help you craft personalized messages that are more likely to resonate with them.

Utilize a Voice Broadcast System

A voice broadcast system is an effective way to reach out to consumers with special needs. It allows you to communicate your message directly rather than relying on text-based ads. Using a voice broadcast system can help you better explain promotions, notify customers of time-sensitive alerts, and gather feedback about your products and services.

Some tips for successful voice broadcasting to consumers with special needs include speaking slowly, using simple language, and keeping messages short.

Make Your Content Accessible

When targeting consumers with special needs, it’s important to ensure that your content is accessible. This includes ensuring that all images, videos, and text are captioned for those with hearing impairments and that all documents are available in various formats for those with visual impairments.

It’s also important to use formats compatible with assistive technologies, such as screen readers and voice recognition software. This ensures that everyone can access your content regardless of their ability level.

Make Your Website and Customer Service Accessible

When marketing to consumers with special needs, accessibility is key. Make sure your website and materials are easily accessible and can be used by customers with special needs. This could include adding features such as computer screen readers, voice recognition software, or voice-over IP services.

In addition, you should be available to answer any questions or concerns your customers may have. This could mean providing customer service via phone, email, or chat.

Make Accessibility a Priority

It’s important to ensure everyone is included in your marketing campaigns. Make sure you’re actively working to make your content and services accessible to people with special needs. This could mean providing accessible versions of your content, ensuring that all images are captioned, and having customer service available to answer questions.

By making accessibility a priority, your business will be better able to target and reach customers with special needs.

Be Mindful of Sensitivities

When targeting customers with special needs, it’s important to be aware of the sensitivities that may exist. There may be certain topics or issues that are off-limits or that may require special attention. Respect the individuals and their needs, and be mindful of any sensitivities.

Topics like disability, mental health, and chronic illness may be difficult for some individuals to discuss. If you address any of these topics in your marketing campaigns, it’s important to do so respectfully and sensitively.

Avoid Stereotypes

When targeting consumers with special needs, it’s important to avoid stereotypes or generalizations. Each individual is unique and should be treated as such. It’s important to be respectful of their needs and preferences and to recognize that each individual is different.

Moreover, avoid using language or imagery that could be considered offensive or disrespectful. Words like “handicap” and images depicting individuals with disabilities in a negative light should be avoided.

Create an Inclusive Environment

Creating an inclusive environment is key when targeting consumers with special needs. This includes ensuring that your marketing materials are accessible to everyone and that your customer service team is well-trained to assist customers with special needs.

It’s also important to ensure everyone is treated with respect and dignity. Make sure everyone is included in your business, regardless of their ability level. This could mean offering discounts or other incentives to customers with special needs or making sure your business is compliant with the Americans with Disabilities Act.

Conclusion

When targeting consumers with special needs, it’s important to ensure that your content and services are accessible. With the right strategies in place, you’ll be able to market effectively and reach customers with special needs.

The post How to Market to Consumers with Special Needs appeared first on Proche.

1. Get Interactive with Social Media Marketing and Use Ads

You need to consider visual aids if you only use plain text on your company’s social media pages. It’s also advisable to automate your responses. For instance, you can use messenger chatbots to respond to social media queries and post contests to engage your followers. Infographics should also be incorporated into the written content to keep your social media posts interesting. Most importantly, focus on teaching something useful or giving your social media following value in a fun and/or funny way. This includes interactive posts about giveaways, sweepstakes, polls, memes, etc. 

What’s more, remember to boost your posts with social media ads. Instead of hoping for Facebook’s algorithm to show your interactive posts organically, you can strategically target your ideal customers with Facebook ads at a small cost. This will help you integrate your digital marketing efforts in a more successful way, by ensuring your posts get to the right hands: make sure your creative visuals are attention-grabbing, and Facebook ads will take care of maximizing your ROI. The only catch is that there is a lot to learn before you can launch this function. You can try and do it on your own, or there will always be the option to hire a professional digital marketing agency to ensure your ads are working properly and tapping into the full potential that this feature offers. 

2. Use Convincing Social Proof

Before people make a purchasing decision, they search for recommendations and reviews. Social proof isn’t a new concept in digital marketing. Online buyers want to hear the experiences of past customers. However, social proof is a powerful tool only when it is used creatively. 

Instead of using typical testimonials that aren’t easily verifiable, why not do a case study with loyal clients willing to go on record about your products or services? While accolades and awards are great sources of social proof to include on your website, you need social proof like case studies backed by visuals and statistics to convince most customers that your products/services are as good as advertised. 

3. Choose Long-term Sustainable SEO

The SEO world is characterized by endless “noise” on new SEO developments. If it’s not new AI tools, it’s about the latest industry updates and the speculative impact on search. While technological advancements are a good thing, brands must focus on what will matter in the long term. Creativity is about being different.

The link between keywords and search intent is already a differentiating factor between effective and ineffective SEO. Focusing on search intent is a better SEO marketing strategy than being guided by popular trends when creating content. Long-form content that deals with uncovered topics will obviously have the edge over short-form content in the long term. There’s also a shift to localized and visual content.

The focus for SEO should be guided by Google’s updates (the latest one being – MUM) which are more focused on answers to complex search queries over keyword optimization. Advancements like IndexNow that notify search engines when websites create, update, and delete content can’t be overlooked in the future by website owners who wish to have their sites crawled quickly. Using creative SEO tools like IndexNow alongside other long-term strategies discussed above will ultimately offer SEO results that stand out in the long run. 

4. Consider Viral Marketing

Viral marketing isn’t easy. However, this doesn’t mean that companies shouldn’t try it. Viral content is the epitome of creativity. Think about it! There’s a reason why many people share content voluntarily. Viral content triggers a strong emotional response. It’s about highly creative content that people can relate to, find funny, or shocking.

Blentech ads on YouTube are a perfect example of successful viral video marketing campaigns. The ads creatively market blenders by trying to blend unblendable things like iPads and iPhones (it sounds like a tongue twist, right?). There are many viral marketing concepts to consider ranging from responding to a popular brand to using social media hashtags, contests, hiring influencers, and giving out free NFTs. Whatever concept you choose, make sure it matches the mission and vision of your brand.
While you can actualize these creative marketing ideas on your own, it helps to use digital marketing experts who understand the above ideas in-depth. Launching creative social media ads that offer a great ROI takes some skill. The same applies to crafting creative long-term SEO strategies and drafting viral marketing strategies. What’s more, these ideas are best actualized together by one team, making it prudent to seek help from a full-stack digital agency with expertise in all aspects of digital marketing. Give it a try and see just how impactful it can be for your business!

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1. Remember To Go Live

You are a fan of Facebook and Instagram. Why not make it more useful for your company? Your audience is going to love it when you connect with them in real-time and have meaningful conversations with them. Do you know that in the previous year, close to 28% of marketers who used live video streaming platforms were able to achieve new heights in their overall sales numbers? This is because you can repurpose your live content for your other posts as well. You can generate new ideas by connecting with your audience directly and understanding what they are looking for in your offering. This also brings you closer to them and makes you a people’s brand.

2. Video Content Is Your Best Friend

If you want to promote your event and put all your offerings into the spotlight, the best way is to create an explanatory video of the same. Any content that has the potential to go viral is going to go viral. You could put your own interesting spin on the video by adding funny clips and interesting music. Remember, imagery and videos cast a long-lasting impression on your audience as compared to Facebook posts that have long texts and infographics in them. Through a video promotion, you can leave a very strong impact on your users and spread the word around about your special event or offering very easily.

3. No More Cold Calling

It is important to get connected with your customers regularly. It is essential to find out how they are doing. Get their valuable feedback and assess their pain points during that telephone call. This is where you establish a strong connection with your audience. It is very distinct from cold calling. But remember, this method is not so flexible when it comes to scalability. It is time-consuming and you are going to require an unusual amount of manpower to pull this off. The best part about this method is that it is highly effective and very much personalized. It is as close as you can get to a face-to-face conversation and the impact that it leaves on the minds of your customers is incredible. A few tools that you can use for such conversations are FaceTime, Google, Hangouts, Skype, Zoom, and of course, regular voice calling.

4. Television Advertisements

Television advertisements are not only for the established brand but for new startups as well. When you talk about the benefits of linear tv advertising, there are so many that you will get tired of wrapping your head around them. Let’s have a look at a few:

1. Easily Target Live Events

This is probably the biggest advantage of TV advertisements. You can broadcast your promotional material as events happen. Right from global sporting events to current news and similar processions, all of them give you a huge marketing opportunity. You must know that millions of people tune into these events and it gives you around 42% more exposure throughout the world if you do it right. And the best part is that close to 50% of your viewers will be willing to buy from you because you have featured in the middle of their favorite events.

2. Reach A Wider Demographic

Because older audiences or more mature people are still very traditional in their sources of entertainment, you can reach them quite easily with this form of advertising. Do you know that close to 60% of your viewers that are above the age of 55 can be easily targeted with this medium?

3. Select A Specific Audience

Just by selecting a time slot in between appropriate shows, you can target a specific audience of a particular age. This freedom is only available when you are performing linear tv advertising.

Conclusion

You probably already knew about these marketing strategies but you neglected them. Maybe you thought that they wouldn’t be that effective. Perhaps you were looking for something more innovative. But remember, at times, going back to your traditional ways of marketing can help you gain more traction with your audience without having to try too hard.

The post 4 Marketing Strategies You Probably Overlooked In 2022 appeared first on Proche.

However, while the entire correlation is obvious and direct, it’s usually a multi-faceted and complex area that many business owners should know more about. If you think about it, the term satisfaction is your customers’ attitude towards your products or brand and how they perceive it.

On the other hand, the behavior is described as their willingness to purchase from you once again, and they wouldn’t mind if you’re offering them a higher price. Overall, customer satisfaction retention is essential for any business that wants to stay ahead and remain relevant in the competition. Satisfaction is the “feelings,” and retention is the “action.”

While the two seem to be related on the outside, know that the satisfaction score can grow while the sales continue to drop off or plummet. Here are some things that you need to know.

About Customer Satisfaction

Satisfied clients generally mean happy people with your products and services. You’ve met their expectations, and they typically have some nice things to say to you on the feedback forms. For some owners, this may seem vague, but this criterion is often measurable. Many companies use the Customer Satisfaction Score, or CSAT, as one of their key metrics to monitor their customer-facing businesses.

After an interaction, the customers who have called your representatives may be asked about the exchange. They will send a text and rate the overall interaction and the agent on a scale of 0 to 10. An excellent CSAT score often ranges from 60% to 90%, depending on the industry.

However, it’s worth noting that the CSAT alone does not generally forecast a trend in churns, and customers often rate the agents on their recent experience. This means that the company may receive the highest rating because the agent they have talked to helped them a lot, but they can still go to another company the following day or return your products. These things are often unexpected and take many by surprise. Read additional info about CSAT in this link.

What is a Retention?

The retention side of any business is slightly different. You might remember how it’s often geared in your clients’ actions and how often they will return to you. Many companies strive to retain your customers after their subscriptions have expired or made an effort to upgrade them into premium products. The entire goal is to make sure that they come back to you whenever they need something.

When the clients don’t renew their subscriptions, this is often called a “churn.” If there’s a trend of an upward churn in the business, then this is something that the company has to worry about.

Fortunately, it’s affordable and easier to keep existing customers happy. This is why many are more focused on loyalty and retention. The churn deals consist of precise numbers, quickly measuring them. The metrics will tell you the number of customers at the beginning and end of the month. Monitoring these figures will let you see whether you have an effective retention team or if you’re continuing to lose customers over time.

Correlation Between the Two

In most cases, satisfied customers are the ones who continue to use your services, and they are more than willing to upgrade their services. However, you might not be able to avoid situations where a happy client would show the opposite behavior. The dissatisfied ones remain, and the happy ones let go. Unfortunately, this happens as today’s market is highly competitive and really crowded.

Usually, the retention factors may depend on the business type, your niche, price policies, target clients, industry, and service organizations. See more about retention on this site:https://searchcustomerexperience.techtarget.com/definition/customer-retention. There are several reasons why most clients behave oppositely, but you’ll be able to find some common points with them.

Why People Take their Money and Go to Somewhere Else

-Many clients may find your products to be okay, but they want to have something more modern and advanced.

-Your competitors may call them and offer a much lower price for the same products you’re offering. They may get more extended subscription periods, more perks, and a more flexible cancellation.

The best thing to do is to analyze the data and implement changes in the business whenever appropriate. Target your marketing campaigns to groups and improve your products. Generally, some enterprises compare the costs to retain the customers and the value they are expected to bring. This way, you’ll have a complete picture of retention and overall satisfaction in your company, and you can plan a more effective strategy in the future.

The post The Relationship Between Customer Satisfaction and Retention appeared first on Proche.

Defining Marketing

Marketing refers to the act by which an organization undertakes to interact with its target market, develop strategic relationships with other businesses, and form value-based requests to gain reward in exchange for investing resources. In simple terms, marketing is a process of creating awareness, creating customer loyalty, increasing sales, and maximizing company visibility. A successful marketing management strategy will achieve all these objectives and more. For example, a company may buy TikTok likes for content that promotes their services, but they should also take into account different aspects such as targeting the consumer, and niche marketing.. This article looks at four important aspects of effective marketing and considers how they relate to the overall success of a marketing program.

Basic Concept

The first aspect of marketing is to understand the basic concepts that underlie this process. There are three major components of marketing: product development, selling to customers, and coordinated marketing. Product development involves coming up with new or innovative products that solve a problem. Selling to customers involves gathering sufficient information so that customers can make a decision as to whether to purchase a product or service. Coordinated marketing takes marketing activities together, including research, development of media campaigns, and customer satisfaction surveys.

Techniques Of Selling

This aspect of  marketing management is to develop a set of selling tools or techniques to be used in each of the four phases mentioned above. Advertising is one such tool and it has the primary function of drawing attention to a product or service. Many marketing concepts rely on advertising, for example, television advertisements and the placement of “sponsored” or “partnered” ads in news programs and newspapers.

Marketing Research

Research is an important complement to selling. Marketing research seeks to understand consumer buying behavior. It also studies the psychology of purchasing decisions. Finally, market research encompasses a variety of other approaches to marketing activities such as distribution, price, promotions, and publicity.

Financing

The financing aspect includes the development of a marketing plan and financial arrangements for the execution of its goals. This includes loans, leases, and other forms of capital. Finally, the third aspect of marketing management deals with raising and managing the resources needed to carry out the overall strategy.

Activities Of Marketing

Marketing is a concept that encompasses a broad range of activities. Marketing research helps to determine what is currently selling and what is not selling. It also determines which marketing concept is best suited for each particular product or service. As a result, marketing management helps to shape the field of selling in a manner that is most productive and attractive to consumers.

The marketing concept of value is at the heart of any good concept of marketing. For example, the product concept is anchored in the value of the product. Consumers are always looking for more value for their money. Therefore, a business must establish and build a reputation for providing consumers with the best value. Furthermore, the value concept must be coupled with an effective promotional program. Proper promotion will help to ensure that the product concept becomes established and becomes embedded in consumers’ minds.

For more help creating a strong brand known for satisfying customers, please see the resource below.

Infographic provided by Riveron – accounting advisory professionals

Customer Needs Vs. A Company’s Marketing Concept

In marketing concepts, marketing research has found that customer needs often do not coincide with the marketing concept that a company is promoting. A good marketing concept will take into account the fact that different consumers have different buying patterns. For example, there are those who buy on the weekends, while others shop during the week. While one marketing concept may be appropriate for a certain consumer, it may not apply to another.

Influencer marketing involves knowing who your customers are. However, influencer marketing is often overlooked by many marketers. Businesses seldom take time to research who their customers are and what they want. Instead, they simply engage in marketing activities based on the recommendations of other marketers. The problem with influencer marketing is that marketers often make recommendations based on their own interests and preferences. Therefore, those companies who do take the time to learn about their consumers can learn from the experience of others and can use that experience to help them develop more beneficial influencer marketing strategies.

Summary

Overall, a business needs to choose a marketing concept that addresses three important elements: fulfilling consumers, aligning with industry standards, and creating a market that can be profitable. Each of these elements must be present for a balanced strategy to be effective. When a business uses an ineffective marketing concept or engages in an activity that fails to align with industry standards, they run the risk of losing their consumers, decreasing their overall profit, and even disappointing their own employees.

The post Marketing Concept: Fulfilling Consumers, Building Market Profitability appeared first on Proche.

Marketing Research

The marketing research encompasses all aspects of creating and developing your marketing plan including researching your product, consumer behavior, competition, market opportunities, etc. The basic aim of the marketing research is to understand the buying habits and patterns of your potential consumers. Marketing research helps in understanding the product and services that appeal to a particular group of people, segment your market and gain insights into selling strategies. This enables you to cater to their needs and make your product or service available to them.

Influencer Marketing

An influential marketer is one who builds good relationships with other individuals and organizations. He or she is an individual or company who can help you to gain recognition. In influencer marketing, one uses marketing research to build and develop relationships with other marketers and other industry players. This could be in the form of podcasts, where the influencer helps in raising awareness of your brand and promotes it. You can also buy SoundCloud plays for such podcasts to increase the efficiency of your influencer marketing efforts.

Marketing Myopia

Marketing myopia is when marketers do not see the big picture of what a new product concept could mean for the business. For example, many marketers think that if they launch a new product concept in the marketplace that it will instantly become a million-dollar business. They fail to consider the market scenario where only 20% of the concept launched is actually effective.

Social Marketing Myopia 

As social marketing gets more popular, many companies are beginning to ignore this concept. The majority of sales nowadays come from online marketing strategies and advertising. Moreover, many companies do not realize that social marketing concepts are highly effective and cost-effective. This leads many marketing managers to disregard these concepts and hence, fail in implementing them.

 Marketing Myopia

Some marketers still focus on traditional forms of marketing and neglect new marketing strategies. Some marketers even believe that the best marketing strategies for small companies are not applicable for large corporations. By ignoring these marketing concepts, marketers fail to take in account the fact that consumers have changed and will continue to change over time.

The Marketing World Is A Rapidly Changing Environment

There is always a new concept, marketing strategy or advertising campaign that will become effective for you and your target consumers. By ignoring these new trends, marketers risk being left behind by their competitors and losing out on a lot of money. Thus, it is advisable for marketers to understand, recognize and adapt to new marketing ideas, concepts quickly.

As mentioned earlier, marketing management does not only include the methods and techniques used to promote your products but also includes your ability to understand, evaluate and implement these techniques so as to maximize their positive effects. If you are not willing to learn and adapt to any marketing concept or strategy, then you will never be successful in selling your product. So, before you begin selling, take your time to study and implement a marketing concept or strategy that you feel will help your company achieve its marketing objective.

Keyword Marketing Has Its Limits

One of the most common mistakes made by newbie marketers is over-reliance on keywords or keyword marketing in their marketing strategy. Some marketers believe that this is all that marketing refers to and they do not pay much attention to it.

Conclusion

In advertising, marketing refers to the identification and the creating of a meaningful relationship with the end users. Many marketers believe that a brand name or a logo will already create this relationship between the brand and the consumers. But if you are not willing to learn and adapt to any marketing concept or strategy, you are not serious about selling your product.

With the advent of social media and other internet advertising opportunities, many companies have failed to recognize that selling is an act of creating and building a relationship with the consumer right group at the right time. This is why you need to focus your attention on influencer marketing, relationship marketing and consumer awareness for selling the right products.

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Infusing MarTech into your overall strategy can help you acquire qualified leads. It will also make it possible to nurture these leads into loyal customers. But then, the question for many startup owners is how marketing technology can help them grow their startups to established businesses.

Here are some of those ways.

1. Enhance Communication

Communication is an essential factor that contributes to startup growth. Ensuring that there’s good communication is one of the best ways to market your brand. The good news is that you can use different pieces of technology to enhance communication between your business and customers.

For instance, email marketing software is a crucial tool that every business needs today. Email can help you engage a broad audience within a short time. It is also highly engaging, allows you to personalize messages and even schedule them. This makes achieving a high conversion rate through email possible.

2. Make Collaboration More Seamless

Marketing a business requires a collective effort from various teams. But then, these teams may not be in the same work environment. As a startup owner, ensuring that all teams are on the same page can help your business grow. It will make it possible to reach your business goals and improve your business.

You can use various software tools to boost collaboration within your business. For instance, tools like Slack, Dropbox, Google Drive, etc., can help you collaborate efficiently. You can also use tools like Google calendar to organize your team and ensure they meet business goals within set timelines.

3. Improve Business Scalability

Startups can only become great companies on two primary conditions – being sustainable and scalable. If your startup attracts a vast customer base, you must scale to accommodate everyone. But then, you have to do this without overstretching the resources you have and affecting service quality.

Working with a startup branding agency and leveraging the power of technology can help you scale your startup sustainably. Reliable agencies do more than advertising for startups. They go further to help them cater to the gained audiences without feeling overwhelmed.

Thus, all sustainable scaling starts with finding the proper startup marketing and branding agency. Share with them your strategy, goals, and aspirations to help them guide your business. With technology, the agency you choose can help your business thrive anywhere around the world.

4. Boost the Creation of Marketing Content

Content is king in today’s digital marketing environment. You cannot attract and keep an audience if you don’t create content that resonates with them. In addition, nurturing leads into customers can be a daunting task if you don’t invest your time and effort into content creation.

There’s marketing technology designed to help you create and deliver different kinds of content. But then, many startup owners don’t know how to produce engaging content. If you are struggling with content creation, you can hire a digital marketing agency for startups for professional help.

5. Enhance B2B and B2C Relationships

Customer attraction and retention rely on a business’s ability to build a relationship with prospects. It is also the same thing when it comes to building relationships between companies. Healthy relationships provide a startup with a better chance of growing and reaching wider audiences.

Marketing technology is vital for businesses looking to build and nurture relationships. Providing tech solutions such as applications makes it possible for customers to access products easily. Companies can create a level playing ground for startups and help them grow if they communicate pricing efficiently.

6. Increase the Market Reach

Networking is a vital thing for businesses of all kinds. Without it, reaching a broad audience can be a tricky thing to do. Thankfully, marketing technology makes networking more manageable and more efficient. It is daunting for a startup to reach a bigger audience without technology.

Social media platforms are excellent examples of marketing technology tools. For instance, a platform like LinkedIn makes it possible for businesses to build connections among themselves. In addition, social media is one of the best places companies can find their target audiences.

7. Help in Measuring Marketing Efforts

The best way to improve startup marketing is to measure your current efforts. Traditional marketing techniques could have been perfect, but there wasn’t any method of measuring the results. Today, you can measure how far you have come and what remains before you reach your goals.

For instance, you can easily measure your social media efforts today. The platforms store all the details you need from various metrics. This helps you to know what you must change to achieve your targets. It also allows you to plan your business finances better to ensure continued growth.

8. Make it easier to Craft a Marketing Strategy

A marketing strategy is vital for every business that wants to grow. Your marketing strategy is the pathway that you must follow to reach your marketing goals. It can be tricky to craft a great strategy today without infusing technology into the process.

Technology can be helpful for startup owners when developing marketing strategies. With technology, you can easily decide what’s best for your business and what needs prioritizing. This will help push your marketing game to the next level and grow your startup into a big company.

Conclusion

Those are some of the ways that marketing technology is set to impact startup marketing. As a startup owner, you can consider working with a digital marketing agency for startups. Such an agency will help you do startup marketing, branding, and many other things that will contribute to business growth.

Working with an agency is one of the best ways to grow your startup. They are professionals who understand startup marketing better. Their experience in advertising for startups will take your small business to the next level. But then, you can use most of the marketing technology without help.

The post 8 Ways MarTech Will Change the Way You Do Marketing for Your Startup appeared first on Proche.

According to the latest data, 80% of users are able to remember a video ad seen in the last 30 days: an estimate that gives an idea of how much these tools have the capacity, today more than ever, to influence purchases. Suffice it to say that 85% of millennials say they have made a purchase after watching a video advertising.This article will find out more closely what video marketing is, how it can be declined according to business needs, and why it is worth investing in.

What is video advertising?

As we have already mentioned, video marketing is an advertising strategy developed with a video, more or less long. The first brand to have launched video advertising was Bulova, a historic manufacturer of USA watches.

Since then, many things have changed. Let’s think of the increasingly massive diffusion of TV first and then of the Internet. Not surprisingly, to date, the web is the main protagonist of current video marketing campaigns. The Internet allows us to share advertising everywhere: from the company website, YouTube to our social pages.

Combining the immediacy of the video tool with the potential that the web offers today makes it possible to meet the needs of an increasingly dynamic and content-hungry audience. This is the charm of video advertising, but also its difficulty. The challenge that companies face every day is precisely that of not losing their audience’s attention, trying to engage users with cutting-edge video advertising capable of converting.

How many types of video advertising are there?

You may not know, but advertising is a very generic term that encompasses different types of video marketing. Currently, we can distinguish video ads into three main categories:

• In-stream video ads: videos that can be used through players to show different types of content (e.g., music clips, animations, etc.). The classic example is the pre-roll shown by YouTube before the video;
• In-page video ads: videos that fall into particular forms of rich media inserted in advertising spaces (e.g., invitation unit);
• In-text video ads: commercials that can be clicked (e.g. Videos that respond to contextual advertising).

These forms of video advertising can be used in your Google ADS and Facebook ADS campaigns. However, for the video to be performing, therefore capable of converting, it is advisable to entrust the creation process to a team of professionals.

Here we remind you that the primary purpose of a marketing video must be to increase sales. To achieve this goal, the video must be treated in detail from a technical point of view.

How much does it cost to make an advertising video?

If you are reading this, you are probably interested in investing in creating video advertising. As we have already said, this type of video is very useful for corporate marketing strategies and can be made in different ways: both technical and creative.

There is not a precise cost. We think that every video must meet the customer’s needs and must be personalized at 360 degrees. Because like all investments for your company, video marketing also needs to be treated in detail.

Check out for this video production service in San Francisco if you are looking to outsource your advertising videos.

To sum up

In conclusion, we can say that video advertising is a very useful tool for all companies that want to increase their business and strengthen their brand awareness with a well-established marketing strategy.

The post The Definition and Types of Video Advertising appeared first on Proche.

There are about 4 billion internet users worldwide, and among them lies your potential customer and obviously the existent ones. But the big question is how you would effectively reach them? Well, Artificial intelligence has brought so many platforms to reach your customer quickly with proper strategies. Few such platforms or ways are social media and digital marketing.

In this article, we will talk about how artificial intelligence can improve the way you market your product and also about a few new artificial intelligence-based innovations in the field of marketing.

Artificial Intelligence in Marketing

There is a famous saying that, “your business should be on the internet; otherwise, you would be out of business soon.”

And artificial intelligence can help you scale your business and transform the way you interact with your customers and potential customers.

Marketers all around the world are already leveraging artificial intelligence-based tools to take their marketing efforts to the next level. And according to studies, businesses would be spending almost $60 billion on AI platforms by 2022.

Here, let me explain how you can apply artificial intelligence and cutting-edge technologies to skyrocket your marketing.

1) Buyer Personas

It is said that knowing your customer is the most crucial thing in marketing. The better you know your customer, the easier it is to convert them. Marketers all around the world do tonnes of studies to find out how customers use digital media to interact with brands and businesses. And you have to do the same. Collect every possible bit of data about your customers, and use that to make a persona of your customers. This will enhance your targeting on a whole new level and will eventually increase your profits and market share.

Artificial intelligence-based tools do an excellent job in collecting the audience data, and the accuracy of data is much more reliable and makes it very easy to create perfect customer personas. Social Bakers and HubSpot are two of the best artificial intelligence-powered persona developments to start with.

2) Social Media Monitoring

Social media monitoring means keeping an eye on your customer’s thoughts (about your brand) on social media websites. It is possibly the best way to understand your customer’s feeling and experience with your brand. Not only that, but if you market through social media platforms like Twitch, you can increase the effects of your marketing efforts by using a Twitch viewer bot. Earlier marketers used to do this manually by scanning websites for their keywords for hours. But the rise of artificial intelligence has made it very simple. There are tons of artificial intelligence-powered tools on the internet that allows you to do social media monitoring with just a simple click.

The best tools, in my opinion, are the ones that allow you to identify customer sentiment, search for trending phrases or topics, segregate customer information based on their traits, and let you search for your brand mentions.

Few tools recommended for social media monitoring are Digital Air Strike and conversus.AI.

Related: KNN Algorithm using R

3) Customer service and social engagement

The quality of service a customer gets with your brand during his entire buying journey and especially after the conversion means a lot to customers. This lays the foundation for whether that customer will be temporary or stay loyal to your brand for long.

Researchers have found that most customers change the brand if they don’t get proper support, service, and personalized communications—That’s why it’s crucial to provide top-notch customer service and personalized engagement to your customers.

And artificial intelligence powered tools can help you a lot in that.

And actually, these artificial intelligence-powered tools can even do everything on their own (once programmed) with any human interference and are much more efficient than their human counterparts. For example, these AI tools can be active 24*7 to help your customer, while the humans can’t stay 24*7 to do the same.

To add a few points, these AI based tools can:

• Register customer feedbacks for better follow ups
• Suggest items based on your customer’s buying habits.
• Compile insights from each interaction to develop customer personas further.

Almost all businesses and companies use different artificial intelligence based tools like chatbots and recommendation engines to serve their customers in an efficient manner.

BoldChat is a pretty famous AI-powered chatbot tool that you can integrate with your websites and social media handles.

4) Content Optimization

Companies on social media are dying for consumer’s attention. They pull out hundreds of different content forms and different strategies to get their customer’s attention. And shouldn’t they? Customer’s attention is everything on social media. Nowadays, we have different artificial intelligence-powered tools that can optimize your content based on customer behavior and do in-depth analyses to provide you the exact idea of what type of content customers want. This can help you boost your visibility on social media.

And another factor is people like sharing relevant, valuable, and relatable content with their peers, and AI helps you craft the content keeping all these things in note.

Conclusion

Artificial intelligence is completely transforming the way companies and marketers promote their products and services and engage with their customers. With the right use of artificial intelligence, we can get more and more closer to our customers and serve them the products that suit them best. And actually, it is a win-win situation for both companies and customers. This way, the companies do not have to waste their time on unideal customers and customers get the best products and services and don’t have to tolerate the ads of products that they are not even interested in. Whether you are an established company or just a startup, adopting the power of artificial intelligence can do wonders for you. So, start leveraging its power right from today and see how it transforms your growth. Plus, the benefits I have mentioned above are just basic stuff that you can do with the help of artificial intelligence; there is so much more than that you can do with artificial intelligence.

The post 4 Ways How Artificial Intelligence Can Help You in Marketing appeared first on Proche.

 Videos are essential for small businesses when it comes to marketing because they show customers and potential customers who the company is and its mission. Visual materials also show small businesses, customers that they can be trusted and it builds a rapport between the business and the customer. A video allows the small business and its owner to display the products and services that they offer. The small business can also display the service by giving the customer a video sample of the product or service. For example, if the company sells a blender, they can show the customers and potential customers how it works on video. When putting together a video, it is essential to make sure that the content is relevant to the product or service that is on the market. The business owner should want the video to catch the attention of the customers and potential customers. The video should have the customer and potential customers wanting to learn more about the product and service. 

Video production is also vital for the success of content creators such as YouTube personalities. A content creator essentially has their own small business because outside of marketing their videos, they usually sell products and services. When a small business owner or content creator is creating a video, they should always know the audience that they are targeting. Small business owners and content creators should key in on a specific audience because if they are trying to reach a broad audience, this tactic may not be effective. The reason why is that when a small business or content creator is trying to reach a broad audience, there will be a certain number of people who will not listen. So for the business to grow or the content creator to grow their platform and sell more products, it is essential to know who they are selling to and how to get these individuals more interested in what they are selling.

 Video production is key to the success of small businesses and content creators because social media has such a significant influence on society. Content With Teeth’s video production evens the playing field for small businesses who are competing against larger businesses because it gives them the ability to market their product in a fast and efficient manner. Most consumers like to see products tested visually and this usually increases the interest of the consumer. When it comes to content creators, video production can help them gain a larger following. If their following is immense, individuals donate to the platform and purchase merchandise or whatever other services they offer. So outside of marketing their videos, a small business or content creator who has excellent video production will most likely have an incredibly successful business. 

The post All You Need to Know About Video Production in 2021 appeared first on Proche.